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In spite of their past denial of responsibility, these companies are now starting to accept the relationship between fast food, obesity and lack of exercise, and are now becoming conscious of their social responsibilities.

In the US, one of these companies is now introducing gyms into its stores. But a quick work-out will do nothing to counteract the effects of consuming a 330 calorie cheeseburger, and possibly french fries, ice-cream and a sugar - laden soft drink.

Thirdly, local governments or those organizations responsible for childrens' education. Physical education is no longer as important as it once was; children are not getting the quantity or quality of exercises that previous generations were; very few schools teach the importance of good nutritional habits; schools should be reinforcing good habits taught at home.

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More on preventing obesity and morbid obesity....

By taking Proactol pills for obesity after each meal, eating a more healthy and nutritional diet, allied with some moderate and regular exercise, then sufferers should be able to get rid of their excess body fat and start to experience an improvement in the quality of their lives.

Secondly, the purveyors of 'junk' food. The companies who spend a fortune telling the public that a high fat, high calorie, high salt diet is good food, when in reality it's helping to create one of the biggest world-wide health problems ever experienced.

And who is responsible for this obesity epidemic?

The blame can and should be apportioned between various groups.

Firstly are the parents of children who are obese and who grow up to be obese adults. Parents instill in their children certain behavioral traits that are retained for life. Traits such as eating an unhealthy diet, that 'junk' food is the norm, the idea that eating fresh fruit and vegetables is unnecessary, the acceptance that children don't need exercise - that its OK for kids to be glued to the TV or computer instead of enjoying outdoor games.

These figures are used by the medical profession, governments, and the World Health Organization to quantify the severity of the problem.

It's estimated that there are over 300 million people world-wide suffering from obesity, a figure that is growing disturbingly each year.

Countries with the largest obesity rates are:

US with 30.9%
UK with 22%
Australia with 20.8%

These figures are from an OECD survey taken in 2003.

A figure of less than 25 indicates a normal weight condition

A figure of 25 to 29.9 indicates an over-weight problem

A figure of 30 to 39.9 indicates obesity

Whilst a figure of over 40 indicates the most sever form of obesity known as Morbid Obesity or Extreme Obesity

Life threatening conditions caused by obesity....

The BMI formula (Body Mass Index) is a medically and scientifically recognised method of determining a person's weight status. Weight in lbs or kilos and height in inches or cms are used in a formula to calculate a person's BMI figure.

A daily regime of no exercise and a 'junk' food diet is a recipe for health disaster. And the only way to lose weight is to adopt a more healthy diet; exercise more; and seek professional help.

Obesity, and morbid obesity, is a very serious nutritional disease affecting many people world-wide. It's become progressively worse in the last 50 years, and indications are that it will affect more and more people in the near future.

In the past it has been considered a 'Western' disease, but third world countries are now experiencing cases in alarming numbers.

Governments are starting to realize the seriousness of the incidence of this disease and are seeking means of coming to grips with this worrying problem.They know that obesity and its ancillary complications will continue to put a severe strain on their countries' financial budgets.

Obesity, and particularly morbid obesity, increases the risk of many life-threatening diseases, especially type 2 diabetes and heart conditions. It's also recognized that excess body fat around the stomach poses a far greater health risk than fat around the buttocks and thighs.

During the consumption of a nutritionally healthy and adequately sized meal, some fat is naturally absorbed into the body, whilst any excess fat is worked off during the course of everyday activities. So for most people, the presence of fat in their body can be managed satisfactorily.

But for those people who have an unhealthy diet based on 'junk' and fatty food, and who fail to exercise regularly, then as they're unable to work off the excess fat consumed, it's stored in the body and adds to the problem of being overweight, or in worse cases, obese.

We all have and need a quantity of fat in our body. It's part of our physiological make-up. The presence of body fat fulfills a necessary role in keeping us in good physical shape and is regarded by nutritionists as being one of the essential components of a healthy diet.

However, too much fat from an unhealthy diet and a lack of physical exercise causes excessive weight gain, an overweight problem, and a grossly overweight person is said to be obese. A severe form of obesity is called morbid obesity and this can lead to many life-threatening medical conditions.

What causes obesity? What are the risks of obesity?